Marketing Process

It is our style to be selective and to work as business brokers on a limited number of quality business sales assignments. Occasionally we work as the marketing arm of some of the larger accounting firms who are assisting their client to sell a business.

We have a well recognized ability to achieve business sales by demonstrating to the prospective purchaser how he can achieve a good profit from his investment. This skill arises in part from our technical background, our experience as industrial managers, and our involvement as managers, directors and shareholders of medium-sized manufacturing and trading companies.

Our marketing process to sell a business can be very focused or wide-ranging. In the case of a business sale to Brambles we identified one of their divisions which had a near-perfect fit with our client, and persisted with that one prospective buyer until the business sale was achieved.

In other cases, where appropriate, we use some or all of these business sales methods:

• selective approaches to identified targets, usually assembled from our own research into companies in the same or related industries;
• inquiries to our network across all sectors of the private equity industry;
• inquiries to our colleagues in the investment/advice sections of all the major accounting and investment banking firms;
• mailing to our database of prospective private investors;
• mailing to all those who responded to advertisements for the sale of similar businesses in the recent past;
• inclusion in our web site listings of Businesses for Sale;
• inclusion in selected commercial web sites listing businesses for sale;
• inclusion of a short note about the business in our periodic newsletter, The Jamieson, to appropriate accounting firms, industrial operators and other contacts;
• advertising, which always produces some serious prospects, (e.g. such as local or immigrant owner-operators who would not have been otherwise identified, or local industrial companies looking for diversification).

This process is thorough leaving no stone unturned. Engaging the services of Jamieson as your business broker means you can expect to achieve a successful sale within an agreed time frame. When the best party is found to buy a business we remain fully involved until agreement in principal is reached and we have taken a serious deposit on the sale, and thereafter remain involved to assist in the handling of any business sales issues arising during the due diligence process and drafting of the contract of sale.