Marketing Process
It is our style to be selective and to work
on a limited number of quality business sales assignments.
Occasionally we work as the marketing arm of some of the
larger accounting firms who are assisting their client to
sell a business.
We have a well recognized ability to achieve
business sales by demonstrating to the prospective purchaser
how he can achieve a good profit from his investment. This
skill arises in part from our technical background, our
experience as industrial managers, and our involvement as
directors and shareholders of medium-sized manufacturing
and trading companies.
Our marketing process to sell a business can be very focused
or wide-ranging. In the case of a business sale to Brambles
we identified one of their divisions which had a near-perfect
fit with our client, and persisted with that one prospective
buyer until the business sale was achieved.
In other cases, where appropriate, we have
used some or all of these business sales methods:
- selective approaches to identified targets,
usually assembled from our own research into companies
in the same or related industries;
- inquiries to our network in the development
capital industry;
- inquiries to our colleagues in the investment/advice
sections of all the major accounting firms;
- mailing to our database of prospective
private investors;
- mailing to all those who responded to
advertisements for the sale of similar businesses in the
recent past;
- inclusion of our web site listing of
Businesses
for Sale
- inclusion of a short note about the business
in our periodic newsletter to appropriate accounting firms;
- advertising, which always produces some
serious prospects, (e.g. intending South African business
immigrants, or Asian investors, who would not have been
otherwise identified, or local industrial companies looking
for diversification).
This process is thorough leaving no stone
unturned. When the best party is found to buy a business
we remain fully involved until agreement in principal is
reached and we have taken a serious deposit on the sale,
and thereafter remain involved to assist in the handling
of any business sales issues arising during the due diligence
process and drafting of the contract of sale. |
